PROJECT MANAGEMENT IN MULTIMEDIA DESIGN AND PRODUCTION!!
The most important members of multimedia development team are:
1. Project Manager
2. Content Area Specialist
3. Instructional Designer
4. Multimedia developer/ Programmer
5. Media Specialist Graphic/Animation
Based on what we had learned this week, me and my team have decided, who in charge to be a project manager, content area specialist, instructional designer, multimedia developer and the specialist graphic and animation. This is important because each of members, had theirs owns responsibility and the best way to make sure that the right person doing the right thing based on personal interest and skill. So, from today lesson we had learned to understood very well each of the team members responsibility and her/his job area.
A multimedia product is made up of many ingredients from existing print products or from a multitude of software. Each product has its own set of requirements. Orient Info Solutions undertakes multimedia projects with a well thought out three-stage process involving:
- Pre-Production
- Production
- Post-Production
1. Pro-Production
The Idea
The first question we ask is "why" you want to develop a multimedia project?
- Is multimedia the best option, or would a print product be more effective?
- Is the idea marketable?
Project Goals
We determine what the product needs to accomplish. The goals have to be measurable and behavior-based from the visitor's standpoint.
Demographics of Target Audience
Who is your product speaking to:
- Age
- Gender
- Educational background
- Socioeconomic level
- Ethnic background
- Language
- Profession
- Expectations
Product Concept
The core idea is born after several rounds of brainstorming.
Delivery MediumHow will your message or information reach the audience
- CD-ROM
- Disks
- The web
- Intranet
- Computer kiosks
- What types of equipment does your audience have
- What obstacles must be overcome
Authoring Tools
We determine the authoring tool to be used in the project. This is the vehicle for integrating all the pieces:
- Text
- Graphics
- Animation
- Sound
- Video
Planning
Planning - the crucial factor determining success and failure. If you fail to plan, you're planning to fail. We determine:
- What building blocks go into your multimedia project
- How long will each task take
- How much will the product cost
- Who is going to do the work
Resource Organization
The product's content is arranged into categories or groups. From this organization, comes the interface, which leads the user to the information.
Flowcharting
The flowchart is a visual outline of the content. Each level or link represents a screen and/or control that must be created. This "roadmap" is essential for the production phase.
Orientation
The opening screens are the graphic and verbal directions to enable the user to find his way around the content.
Navigation
The flowchart is the roadmap, and the navigation is the signposts. Remember, the shortest path between two points is a straight line.
Defining Screen Action
The screen or interface action directs how the interface responds to the user. Think of your users:
- what they will want or need
- what their expectations may be
- what assumptions they may make while using your product.
Designing Interface Controls
At this step, the interface controls (how the user interacts with the computer screen) for each portion of the project are designed. The functionality is analyzed and evaluated individually and as a whole throughout the product.
Storyboards
The storyboards are the blueprints for your multimedia project. These rough sketches bring together all the elements with the controls and depicts the sequence of the action.
Theme Development
The visual theme or style is determined by the content and the audience. The best theme is broad enough to incorporate various media without imposing stylistic limitations but narrow enough to ensure consistency across screens.
Interface Layouts
Each object on the screen serves a purpose and communicates a visual message about the content to the user. The goal is to keep users oriented and draw them into the product.
Creating Interface Elements
The interface design is broken down into individual components, which are constructed using a variety of methods and tools. These components may include images, graphics, text, video, sound, and animation.
Creating Access Controls
The interface controls designed earlier are now created and constructed. They should be self-explanatory and contribute to the overall screen design. Controls can be buttons, icons, images, or text.
Integrating Media Elements
The authoring tool is used to pull together and blend all the media elements into a cohesive whole. As the elements come together, the storyboards come to life.
Creating Prototype Interfaces
The shells become the prototype screens and provide the foundation for production. These prototypes are your first experiment in using your creation.
2. Production
ScriptwritingThe scripts for the text, transitions, audio narrations, voice-overs, and video are written. Even existing material needs to be rewritten and reorganized for an electronic medium.
Editing
All the scripts, interfaces, and text content are edited for clarity, grammar, and consistency.
Shooting New Images
The storyboards are used to determine what new images are needed. Plan the who, what, where, when, and how much, then schedule the photo shoot. Copyright, permission, and ownership guidelines need to be kept in mind.
Creating Original Art
Illustrations, graphics, buttons, and icons are created using the prototype screens as a guide.
Digitizing Art
Existing photographs, illustrations, and graphics are digitized for use in an electronic medium. Electronically generated art as well as digitized art must be prepped for use; number of colors, palettes, resolution, format, and size are addressed.
3-D Modeling and Animation
The 3-D artwork is created, rendered, and then prepared for use in the authoring tool. 3-D animations require their own storyboards and schedules.
Shooting and Digitizing Video
The edited scripts are used to plan the identify location, performers, time schedules and budget. Then the shoot is scheduled.
Recording and Digitizing Audio
Similarly, the edited scripts (or a composer, if using music) are used to plan the budget, performers and time schedules after which the recording session is scheduled.
Authoring
All the pieces come together in the authoring tool. Functionality is programmed, and 2-D animation is developed. From here the final working product is created.
Proofreading
Every word on the screen is proofread and checked for consistency of formatting. In addition, the proofreader reviews all video and audio against the edited scripts.
Quality Control
Quality control goes on throughout the process. The final step checks the overall content functionality and usability of the product. The storyboards are helpful for checking the sequencing.
3. Post-Production
Testing and DebuggingThe product is tested on multiple computers and monitors.
Mastering
Mastering can be as simple as writing a CD-ROM or floppy disk. Or it can be as complex as sending the files to a service that will create a pre-master from which the master is made.
Archiving
The original files, including audio, video, and the native software formats, are archived for future upgrades or revisions.
Duplication
The duplicates are created from the original and packaged accordingly.
Distribution
The final step in the process is distributing your multimedia project.
Question of the day:
You were hired as the production manager for the Multimedia Design Group of Company. You have
been assigned to the management of the production of the Alamanda Manufacturing Corp. multimedia training modules which will train the assembly line employees in the use of the new manufacturing equipment.
In the previous scenario, describe your role as the production manager during each of the application production phases.
Be specific and provide as much detail as possible when describing your tasks during each
Answer:
Pre-Production
-budget overall of the project is RM10,000. The cost are for the equipment, employees and specialist.
-we also will hiring 2 specialist in new manufacturing equipment.
-for the equipment including hardware and software- we choose to rental or purchasing
-to develop audio,video recording crews in 5 to 6 people to work on multimedia modules material.